Why Roadmapping is Key to a Successful 2023 Marketing Plan

Your 2023 marketing plan is ready to roll. Or is it? Can you and your team easily connect all the big-picture thinking to the tactical work that needs to get done? This blog details how roadmapping is integral to a successful marketing plan.
You’ve just presented your 2023 marketing plan to your team — it’s one part high-level strategy mixed with one part revenue-based objectives and a pinch of company vision sprinkled on top. And now your team, the smart people charged with implementing all the big ideas, look overwhelmed and confused. Out of the silence, someone bravely asks, “So now what?” That’s where a marketing roadmap comes in.
Roadmap Your Way To Successful Marketing In 2023
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